Whenever you squeeze an orange, seems there is always some juice left. I get annoyed every time. And the reason is because I know I’m leaving money on the table.
I don’t know about you, but losing money make me feel depressed. That’s why is important to improve every day our little blog, so we can squeeze out more sales from our existing products.
And I understand your frustration. It’s incredible how small twists to your website copy or graphic, can make or break your sale. Not to mention, how tiring is to create new products to increase your revenue.
Luckily, if you’re saying, “I don’t want to make another product yet.” Then there’s a simple solution to increase sales with your current products by using Involvement Devices.
Involvement devices are design to engage your audience, and by doing so, your readers will spend more time time on your blog translating in MORE sales.
Do you use Facebook? Most probably yes. Well, Facebook is the master of website in terms of engagement. According to business insider, people spend in average 20+ minutes per day on the social network.
That’s why, Facebook is worth Billion of dollars. With such high engagement, Facebook is the to go platform for advertiser.
But… What about your “little” blog?
You see, the hardest part of running a blog/website today is to keep your visitors long enough so you can sell them your products.
With my first site 5 years ago, people used to spend around 1.20 minutes on average. That means someone might spend 5 seconds, others 2 minutes, some even 8 minutes. Today, the same site has a user’s duration of 2.30 minutes.
You might wonder:
“So, What? Why should I care how much time visitors spend on my blog? Because the longer visitors spend time on your site, the more likely are going to buy from you.
The shocking true is that most of yours and my visitors spend less than 10 seconds and never come back again.
Don’t take my word for it, check your Google Analytic right now.
Below the result.
What do you think? A bit sad, right? But the good news is there are ways to improve your audience engagement. This will translate into more sales. Sound pretty sweet, no?
Today, I’m going to show you how to use involvement devices to hold your audience captive, so you can sell more of your products.
Ready to make more money AND scale your business? Let’s do this.
Plugins, forms, a quiz or anything with the function to get people involved with your site. As said earlier, getting your website visitors to stick around longer is job number one if your objective is to sell them more of your products.
Here are just a handful of ideas:
1#. Power Of Commitment
Thai Lopez is a master in engaging his audience, and he got a very useful involvement device on his product landing page.
Lopez makes his readers agree on certain guidelines not only by writing, but by physically make the reader checking a box. That trigger a commitment (power of commitment) in the mind of the users. GENIUS.
Why is it so powerful?
When you make your reader to agree, you have a greater likelihood they’ll follow through on their commitment. In this case, to buy Lopez’s 67 steps course.
2#. The Recovery Principle
I used to have a 40% abandonment on my website’s cart. I was scratching my head how to make people committed to complete the sale.
The good thing, I had their name and email address. So, I reached out asking why they didn’t complete the purchase. I didn’t expect any response, but to my great surprise, people reply back.
I solved their problems and managed to convert lost customers into loyal customers.
Now, you may be saying, “but I don’t have the time to write emails.” If you are, then I invite you to join me in the 21st century. 😉
This plugin automates the email sequence in WooCommerce (my cart), but you can find similar plugins for any carts. Any prospect that doesn’t completes the purchase, BOOM! The plugin sends out emails for you.
Heh, you can send either a discount offer or just say: “Hi, I notice you didn’t complete your purchase. Can I help you in anyways?”.
Not only you open a friendly communication – one to one with your prospect, but you’ll find out what is stopping people from buying from you.
The return on investment by using this plugin was excellent (the plugin is free), by getting back in average 12% of sales otherwise lost.
INVOLVE YOUR READERS JUST A LITTLE MORE
Keep in mind, acquiring a new customer costs five to ten times more than retaining an existing one.
Communication and engagement are keys to selling more of your products to your visitors that need a little bit extra encouragement to buy from you.
You got this!